The TRUMP Memecoin has quickly become one of the most lucrative tokens in the crypto world—not just for its creators, but for centralized crypto exchanges as well. According to a recent Reuters investigation, this politically branded token has generated at least $172 million in trading fees for 10 major exchanges including Binance, Coinbase, OKX, and others, just six months after launch.
Rapid Listings Boost TRUMP Memecoin’s Market Momentum
What makes this memecoin unique is the speed at which it was listed across top-tier platforms. While major exchanges usually take around 129 days on average to list new memecoins like PEPE, BONK, or dogwifhat (WIF), the TRUMP Memecoin was added within just four days of its launch. In Coinbase’s case, the decision took only one day.
Coinbase’s Chief Legal Officer, Paul Grewal, stated that the exchange felt confident users could interact with the token “positively and safely.” However, the TRUMP token was still classified as “experimental”, signaling potential risks like extreme price volatility.
$1.2 Billion in Profits for a Select Few
Despite massive hype, the distribution of profits from the TRUMP Memecoin remains highly imbalanced. According to the report, 45 wallets made over $1.2 billion through trading activities involving the token. Meanwhile, over 712,000 wallets reportedly lost more than $4.3 billion combined.
The token’s supply dynamics raised concerns among analysts. Roughly 80% of the TRUMP Memecoin supply is held by the Trump family and its partners, a concentration that would normally discourage listings due to risk of manipulation. However, due to overwhelming market demand, even cautious platforms overlooked these red flags.
Regulatory Concerns and Exchange Risk Tolerance
Some platforms faced regulatory pressures around the listing. For instance, Coinbase blocked access to the TRUMP Memecoin for New York users following a warning from the New York State Department of Financial Services (NYDFS). This advisory, released just one day before the token’s launch, cautioned against “sentiment-based virtual currencies” and highlighted risks such as pump-and-dump schemes, wash trading, and consumer losses.
Despite this, other platforms like Bitget and MEXC moved forward, stating that user demand outweighed potential risks. Bitget’s CEO Gracy Chen acknowledged the supply concentration concerns, saying, “Eighty percent held by the team—even with a lock-up period—is, in my opinion, very risky. But user trading volume overrode that factor.”
Exchanges Reap Major Profits Amid Token Crash
Although the token has seen steep decline since its all-time highs in January—down 78%, according to CoinGecko—centralized exchanges (CEXs) have already cashed in significantly from TRUMP-related trading fees.
A separate Financial Times report estimated that the TRUMP Memecoin team earned over $314 million from token sales, in addition to $36 million in Solana gas fees within the first three months of its existence.
TRUMP Memecoin: A Double-Edged Phenomenon
The meteoric rise and fall of the TRUMP Memecoin exposes the double-edged nature of politicalJ branding in cryptocurrency. On one hand, it demonstrates how celebrity association and sentiment-driven hype can propel a token to mainstream attention. On the other, it also highlights risks of centralized control, manipulation, and unequal profit distribution.
Still, for crypto exchanges, the TRUMP token has proven to be a goldmine. With listing speeds never seen before, and hundreds of millions in fee generation, this token may have already set a new precedent for how politically branded2 memecoins are treated in the market.
Final Thoughts
Whether the TRUMP Memecoin will continue to dominate headlines or fade into the vast sea of failed memecoins remains to be seen. But its initial success has reshaped how quickly exchanges are willing to act when faced with massive demand, even if it comes with a high risk profile. For now, it stands as a bold example of how fast the crypto market can move when politics and profit collide.
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